Affiliate Marketing can be lucrative. Holidays, nice cars and plenty of time to relax, but you need time to enjoy these things.
If you’re spending every moment of your day marketing, then chances are you won’t even have the time to do the things that taking on affiliate marketing was meant to allow you to do. If you want to have that time without losing the potential success you’ll need help. Meaning you’ll need a team, employees, and to trust others with your work.
If you’ve tried delegating before, in a previous role or in affiliate marketing, your experiences with it could’ve been good or bad. If it’s been good, then you won’t have any resistance to it. If it’s been bad, usually due to the person you’ve passed responsibility onto making mistakes, then you might not like the idea of sharing your workload. If this is you then I have two things to say to you:
1. If you’re serious about becoming more successful you’re going to extra hands.
2. Think about all the times you’ve made a mistake while you’ve been working.
You probably make an error every day. Everyone does, but when it’s ourselves we don’t highlight how often we make mistakes, but when we see someone else make a mistake with our thing it stands out, and we can lose our shit.
No one’s perfect. Of course, if someone can’t do the job they can’t do it, but don’t turn into an executioner over one mistake. Give people time. They will improve.
If you’ve never delegated before then this post is for you, if you have, as an affiliate or in some other capacity, then this post is still worth reading as you might learn something.
Why you need to delegate and how to go about it
Think about any large company, Sony, Addidas, Penguin or any other that comes to mind. You think the founders of these organizations are doing it themselves? They’re not.
No one’s good at everything, so entrusting people in areas you know you’re not strong in is common sense. These are areas you probably don’t enjoy having to work with and you’ll be splitting the workload. It’s a win-win setup.
To start, make a list or diagram of what you do, and then see what you can share. Start with the simplest jobs and with work you can segment. Repetitive tasks that are straightforward are a good place to start.
Be clear and thorough
Before sharing responsibility, make sure the person
• Can do the job. Check their qualities and see if they’re capable enough to do what you need them to
• Knows exactly what they need to do
• That they have the tools to do it
• That they know what needs to be done for the job to be finished
Make these points very clear and ensure that there isn’t any confusion. It will save you much time later and save you telling someone off for an error when the truth is you weren’t clear enough.
Don’t be vague. Make sure your instructions are explicit. So rather than tell them. “Make an ad for win a Walmart Gift Card.” I’d tell them:
• The offer, product or service we’re advertising
• Any creative restrictions the traffic source has
• Type of language to use for example “avoid the word free”
• The required banner sizes
• Brand logos or no logos
Remember: they might not have the guts to ask you to be clearer as they don’t want to look stupid. Give them the what, why, where, how and when of tasks and you’ll be safe. You’ll save hours of your time and that of your employee.
Don’t be afraid to share
You’ve spent a lot of time getting to where you’re at, but don’t be afraid to let go. It’ll work to your benefit.
Initially, you will tell your employee what to do than go over their work once they’ve finished it. Given you stick with them and they stick with you they’ll get the hang of it eventually.
Keep communication breezy and easy
If you have more than one person you’re working with, have a clear medium of where you communicate. Make sure everyone can get through to each other and that there’s as little room for confusion as possible. Emails can get messy, but they’re effective, but I recommend Trello.
Less is more
You will become familiar with sharing your workload. If you’ve worked in any other job before then you know there’ll be times where the delegated becomes the delegator and asks for your help with what you’ve sent them. This is to be expected, and it’s better for them to ask for your help than try and tackle a task they don’t understand themselves then mess up. In these instances be cooperative.
As your business grows you will have to share work responsibilities.
If your business becomes more and more lucrative it will reach a point where you are doing as little work as possible, which is a good thing.
You’ll have the time to do other things that your success has brought you, as well as your work, which is the whole point.
You’re working hard so that you can be in a position where you no longer have to. Don’t forget that.