If you ain’t trying to ball out then what the fuck you work for? – King Chip
The first time I made a profit from affiliate marketing, I felt relieved. Before that I wasn’t sure if I was wasting time by entering the world of affiliates and that any chance of making an income from it was a fabricated dream pedalled by phony millionaires posing in front of rental cars and homes they didn’t own so they could trick people into paying for their services, but in reality, their income was an average wage.
When I made my first $50 in profit I thought maybe I was being pessimistic and it wasn’t a lie, but I still had a lingering thought: if it isn’t a lie then why are some affiliates trying so hard to force their success down your throats? The real rich, your Bill Gates’s and Steve Jobs’ didn’t have to tell you they were rich. Other people did that for you. Your friends told you how much money they had. Not someone who couldn’t put a sentence together without telling you how much money they had . . . Long story short, despite making that small amount of money I was still skeptical, but now, it’s my living.
Were all those affiliates shouting about how many millions they had lying? I don’t know, and I’m not concerned about them. I make a living and travel the world through this, and the amount of useless information I had to plough through to get here I honestly wouldn’t wish on anyone, which is why I started this blog, to begin with: so you don’t have to deal with all the noise and have a chance to make a living from affiliate marketing too. Anyway, I’ve gotten a bit sidetracked so let’s get to it.
In this article I’m going to tell you how you can increase your profits and how I still increase my profits now; scaling.
Scaling is when you increase the volume of an already profitable campaign.
For example, recently I ran a campaign that made me $250 in profit a day. Through scaling, I transformed this into $1050 a day. I’ve had campaigns far more successful than this, but that’s just a recent example.
Before I started scaling the campaign my profits, or return on interest (ROI), was quite large. I had an 80% ROI on this campaign. If you scale when a campaign is at, let’s say 20% ROI, you’ll have to work harder and you’ll make less.
If you’re struggling to make much profit try…
• Using better ads, angles, and landers
• Testing offers
• Removing bad placements
I separate my scaling into two parts.
This is when you expand your campaigns on its current traffic source. You can do this by:
Scaling your campaign to a different country, but be aware that your campaign will perform differently in different countries because of several reasons, culture, language, traffic and so on. Because of this, some affiliates like to scale to countries that are similar to ones they’re already scaling to first, for example from the United Kingdom to the United States.
Coming up with a system of new ad uploads so that you can improve the click-through rate on them.
Increase your bids and see how your traffic is affected
Pausing sites that aren’t making a profit.
Trying different types of traffic, for example, scaling from mobile web banner traffic to mobile app banner traffic on AdWords.
If you’ve done all you can with your current traffic source the next thing you can do is to scale to similar audiences.
If your campaign is profitable on Google Display Network, scale to another simply network such as Avazu mDSP
If you If your campaign is profitable on Zeropark, scale to another pop traffic network such as AdCash.
Done testing out similar traffic sources, then you can try the ones that much more different.
Example: Scaling from Google Display Network to Facebook Ads
Don’t get so caught up in scaling that you ignore your other campaigns and other ways of making profit. And don’t overreach, there’s a limit to how many campaigns you can run. If you overstretch you run the risk of having less effective campaigns, so be consistent in the management of your campaigns.
If one, or more, of your campaigns, is extremely successful and others aren’t, then you can pause those campaigns and focus on vertically/horizontally scaling the most profitable campaign(s).
So if you five campaigns on one traffic source two were doing really well, then you could pause the less performing three and focus on the well performing two, but don’t forget about the remaining three. Come back to them. But the extra time you have means you could do more tests in the well-performing areas. Remember, profit is the goal, so even a campaign that has a big ROI could be making less profit.
One campaign could have 100% ROI but only have a profit of $50 a day while another campaign could have 30% ROI but a profit of $1000 a day.
Act your wage – Lethal Bizzle
Scaling costs money. Don’t go broke trying to scale.
Side note: I’m not big on debt, so I don’t use credit cards for any aspect of affiliate marketing, and I really wouldn’t recommend it if you’re not making serious money. Serious means you have the choice of being paid weekly, so more than $1000 a week, that kind of money means your manager will have to listen when you suggest being paid weekly.
Scaling is an excellent way to increase your profits. Having the income to do it often means you’re actually making good money through affiliate marketing, and that your attempt at becoming financially better off wasn’t just a dream. If you’re scaling isn’t leading to as much as you like, don’t worry, if you stick to it you’ll get there. There’s a lot of noise in the affiliate marketing world, so stay focused on what you’re doing and don’t let the exaggerated glamorous life so many Affiliates are pushing distract you. There’s a lot of noise in the affiliate marketing world, but remember the start of this article: the richest people you know and that you’ve ever heard of never had to tell you they were successful.