There’s a scenario many affiliates are familiar with: you have a campaign ready that you’re certain is near perfect. You’ve taken your time to find out everything you need to know about it and your even making estimates about how much you’ll make from it. Then, when it comes to launching it, you begin losing money from the get-go.
You aren’t even making enough to run a split test.
If your campaign is actually really good; your CPA offers are strong and your landing page is converting well, then the chances are it’s your targeting that’s ruining your campaign.
If you’re running on native or mobile traffic, then you need to figure out which websites are profitable (Google and Facebook are already great traffic sources as their traffic comes from their own websites and they’re effective at cutting fraud). If you have Adplexity (if you don’t then I strongly that I recommend that you do before you read any further) then you can use it to figure out how profitable particular placements (websites are). But these websites are represented by numbers so it’s not as straightforward as glancing at a list and seeing what’s most profitable.
Some of you may already be aware that there’s a spy tool on Adplexity that allows you to see what placements different landing pages and ads are running on. This is useful as it means you can check everything in Voluum to see which one of your placements are profitable:
Popular mobile traffic sources like Propellor, Zeropark and Exoclick, will have countless placements with most of them being saturated by robot traffic.
To filter out the good from the bad, you can run campaigns on the profitable sites that Adplexity suggests or you can run your own tests.
To find out which placements are profitable, you can select the landing page you want to investigate and Adplexity will show you the top 10 placements from all the traffic sources that the landing page is running on and for how long. If your landing page has been running on a placement for some time then assume it’s a good placement.
To see which traffic source the placement/website is on, hover over the pie chart.
On the landing page analysis, it’ll show you more information about the landing page, and you’ll be able to see which paid traffic network is the most popular for running the ad.
Before you come to a decision, make sure that your ad has been running for a significant amount of time a few days minimum. Afterwards, in order to see a pattern you need to analyse several sites.
• Are there verticals running on certain traffic sources but nowhere else?
• Look at the most popular placements. Are they running affiliate offers or is it brand advertisers?
• Are some traffic networks running only one type of offer?
• What traffic sources and placements trends do you see when you at several sweepstakes landing pages?
You can do further research on Adplexity, such as seeing if creatives that have been running for weeks have been pulled back a bit, meaning that it probably isn’t profitable anymore.
If you come across a campaign that has some placements running longer than others then it’s likely those placements are profitable.
The smaller your budget the more research you should do before running a campaign. Use Adplexity to:
• Find out if your competitors are running the top offers that your affiliate manager is recommending
• To see if which traffic sources are the most popular for your offers / verticals
• To see which placements are most popular (make a list of the most popular placements)
• To see if there are landing page templates that are the most popular in your vertical
It’s also worth doing a test and running traffic to placements with the same offers / landing pages and traffic sources as your competition to see how close you are to breaking even.
Remember, even if you improve your targeting there are other reasons as to why a campaign might, or might not be, successful:
• A placement might’ve worked for a particular vertical but not for yours
• It might be a placement that’s great for that particular GEO
• It might just be perfect timing, a placement may have high-quality traffic one month then nothing the next
The more research you do, the better you can target your campaigns the more chance you have of it being profitable, but remember: everything else about your campaign has to be strong as well.