I get a lot of emails from people who are thinking about getting into mobile CPA, and one of the first things a lot of them ask me is: “what is the best traffic source?” as if there’s a secret source that has premium traffic which converts like crazy and has bids that are next to nothing.
I can almost feel their disappointment when they read my reply to their email:
Unfortunately, there isn’t a best source of traffic to promote mobile offers. I suggest you find a traffic source with a decent amount of volume and stick to it until you know the ins-and-outs of it.
I’m sure that’s not what most of them wanted to hear, but my response to their email dispels the common misconceptions people have of mobile CPAs; this game is not as easy as some people like to make it out to be. It takes a substantial amount of time and effort to make good money promoting mobile CPA offers. Now, let’s go a little deeper . . .
Imagine we have two affiliates: Affiliate A and Affiliate B
Both A and B decide they’re going to select Decisive as their traffic source, so they pick an offer, build a few banners, landing pages then both launch their first campaign and spend about $50. Their campaigns bomb, badly.
Affiliate A decides that it’s not the traffic source that’s the problem as other affiliates are making money on Decisive, so it must be his sub-par banners, angle, landing page or offer, so he decides to come up with better angles and spy on what his competitors are running on Decisive to get an idea of what’s working so that he can also launch successful campaigns.
Over a few weeks Affiliate A begins to get a good idea of what offers convert well on Decisive, what time to upload his banners, how to bid to get maximum traffic, which countries have the most volume, what he can and can’t get away with promoting, what exchanges Decisive buy their inventory from and what exchanges they open up for him depending on the type of offer he’s running.
As a result of his observation and testing, Affiliate A gets a profitable campaign going on Decisive and because of all the time and effort he took to learn how the platform works, he’s able to squeeze every ounce of profit from that campaign.
Affiliate B decided that Decisive was a poor traffic source after his campaign failed, and that his well designed banners and landing pages are good enough to convert on any other traffic provider. He tries again with another traffic source but again his campaign achieves mediocre results. Affiliate B doesn’t bother looking at the data, spying on his competitors or split testing and believes that campaigns should be profitable straight away with little to no optimization, so, again, he decides the traffic source is poor and moves on.
He later reads on a blog that XYZ traffic source is HOT this month, so he hops on the bandwagon and tries again, and on and on it goes until he decides that promoting mobile CPA offers is not for him and that Teespring would be better.
– Find a traffic source with a decent amount of volume
– Stick to it until you understand the ins-and-outs
– There is no magic traffic source