Before I became an affiliate I worked in sales for over four years. It was my first job, and I had no understanding of how to sell things in the ‘professional’ context. I’d sold things before, like maybe convincing a student in school to buy a pack of sweets I had but didn’t want or selling an old bike of mine to a friend. We’ve all done something similar. It could’ve been our services or our time we’ve sold: you’re selling yourself in a job interview or job application, so all of us have some experience.
When you think about it like this selling isn’t scary. Even if you think you’re not good at it or are petrified of the idea it’s the same as everything: if you practice you’ll get better.
Affiliate marketing is about selling. Throughout your campaigns you’re selling to people, even if it’s not the type of selling you in films and on TV. All because you’re not in a suit in an office filled with high-powered professionals doesn’t mean you’re not a salesman. The people in the car-boot sale are salesman, so is your dentist.
Selling is about knowing your customer. The hard kind of selling people immediately picture when they think of selling is usually only used when:
- You don’t know your customer
- You’re desperate
- You’re selling stuff that isn’t good
Seeing affiliate marketing as sales can do a lot for your campaigns, so continue to read to learn how you can apply ‘sales techniques’ to affiliate marketing.
Make it about the customer. It’s common knowledge that everyone’s favourite topic, or at least their main priority, is themselves. Make it about them.
If you’re unaware who your demographic is then do a little a research. Once you have a picture, ask questions in your campaigns that you know your customers want the answers to and write in a way they’ll understand.
For example, when running an online casino campaign you need to sell the visitor on the idea that they could really win a jackpot with CashMoney Online Casino so the questions they want the answer to are have other people won, do they get free spins or there first deposit matched and how much could they win. To make sure the visitors your targeting understand you can measure the readability of your copy by using https://readable.io/
Directly related to research is finding out what drives the customer emotionally. If you can find that out and then appeal to it then it can make your campaigns far more effective.
To help you do this, go on forums, reddit, discussions and blogs to find out how your customer thinks. For example, if your customers are gamers then look at gaming blogs and look at the topics they discuss and the issues they have. Join groups as well and interact with them.
From doing this you’ll understand what your customer desires. You’ll be able to write in a way that connects immediately and not sound like a machine that’s trying to cater to everyone who comes across them.
Use their language, but keep some level of formality. If you know your audience well this won’t be a problem and will come naturally.
People are more concerned with suffering a loss than enjoying themselves. This is why you often see adverts telling you what you’ll lose if you don’t take up their offer. Take a look at these kinds of ads and see if they can help your campaign as well.
You’re trying to be the perfect marketer for their demographic.
Here are some essential things to do that people often ignore that will make selling easier for you and make your campaigns as straightforward as possible:
- Personalise your landing pages and as much of your campaign as possible so that’s it’s for the customer base you’re aiming for
- Don’t have too much information available at one time
- Have people do one thing the moment they come across your campaign. Keep it simple.
- Have your CTA (call to action) button be a different colour to the background and have it slightly larger than the text. Only have one button a page and few other links that go to the destination.
- Ask for the sale. Example: Click the button below and get 100 free spins with CashMoney Online Casino.
Keep your campaigns clear and simple. You often see landing pages that limit visitors to only one option, maybe by presenting the other offers as sold out, which also increases urgency, or by offering a single option.
You can do this by
- Offering what you have for a limited time or by making it available for free for a limited time
- Use examples of people who didn’t take action but lost out.
A lot of the above is why the landing pages affiliates copy convert.
It’s important to remember that only a fifth, if not less, of your audience will be interested. This is a general rule in selling. For every 100 people who come across your campaign maybe only 20, or 10, will have an interest. It goes without saying that those are the people you want.
Have your customers agree with you
It’s common practice to have trial questions in an ad, where the advertiser asks three or more questions that it knows the customer is going agree with:
Has your car ever broke down?
Have you ever had a flat tire?
Have you ever been in accident that wasn’t your fault?
The advertiser would then go on to sell you something.
I don’t use this tactic often as it’s the kind of advert that I’ve never seen to be effective, but you can try this in your campaigns and see if it works.
Don’t make your ads look overly corporate. Adverts that look a bit amateur are less intimidating and don’t conjure up stereotypes in people’s heads. They seem smaller and more personal.
Stories often sell better than facts
Look for ads where storytelling is used to great effect, for example, this Zodiac Casino Advertorial…
If it’s done well it can have tremendous effect (if it’s done wrong it can look fake and forced).
If you’re story’s good then you won’t have to rush to get to the point. Try and make it humorous.
Really do a lot of research into ads that use stories well and find out what makes them work. That’s the whole point of imitating. Once you have it down you can make your own.
Selling is an activity that has had tons of research on it. You’d be a fool not to look into it if you want to get better, but this article, hopefully, has it made it clear to you that it’s isn’t as difficult as it seems, and you can consciously add it to your campaigning as well.
To know more about selling try reading Ca$hvertising by Drew Eric Whitman and Pre-suasion by Robert Cialdini.