In the west, internet speeds are generally pretty fast, whether you’re on the phone or your laptop websites load quickly, but in South America, Africa or parts of Asia, not everyone’s speed is as fast.
Imagine this scenario: someone in Thailand goes to your landing page and clicks it. They’re using 3G, and after waiting a couple seconds for it to load they go back and begin browsing something else . . . before they’re redirected.
The longer your page takes to load the fewer conversions you’ll get. Preferably, you want everything to load within a second, any longer than three then there’s a good chance you’re losing a number of conversions I wouldn’t even like to think about.
In brief: increase the speed of your entire conversion process. Remember, affiliate marketing is often interruptive, especially when you’re mobile marketing: ads usually appear when someone is looking at something entirely different.
On Adwords, it’s a different story as you may target the keyword computer software and you’re trying to sell an ebook on coding, so surfers may be more forgiving. But most of the time we redirect.
On a regular website with good SEO that’s on the Google rankings people casually click through it with more often than having no redirects. Being an affiliate it isn’t that easy: our ads are on other domains we don’t control, and the CPA [cost per action] offer is on another domain we don’t control.
Here’s an example of a common affiliate conversion process:
– Advertisement is placed on a website
– When someone sees our ad, it has to go through your Voluum link, the tracker
– If they click it they’re taken to your landing page
– Once someone clicks your CTA [call to action] they go back through your Voluum redirect link and through the affiliate network, although the clicker doesn’t see this part.
– Then, they reach the offer.
You can see why making sure all of the above is done quickly is important. As users go through so many hoops, having a slow moment can ruin a whole conversion, but luckily there is something you can do to increase the speed at each stage:
Have multiple web servers for your landing pages on each continent.
This actually is not as expensive as it may sound you can create servers in multiple locations across the globe for as little as $5 a month each, on cloud hosting platforms such as Digital Ocean and Vultr.
Having your landing pages hosted on servers as near to your visitors as possible can increase landing page load times by as much as 1 or 2 seconds, which is huge.
Prerender the next page the user will go to.
If you do not know the exact URL the user will go to when they go through your affiliate link you can ask your AM [affiliate manager] for the final destination URL of the offer and use the prerender script below but DO NOT use it on your CTA [call to action] make sure to use your tracking link as normal.
<link rel="prerender" href="http://cpa-offer.com">
Ask your affiliate manager for offer links that are geographically nearer to the audience.
Having your servers as close to the audience you’re trying to reach as possible. If you’re running a campaign in India, then you want your VPS and your server to be hosted as near there as possible so that landing and offer pages don’t take too long to load, so ask your affiliate network if they have different links for different countries.
It’s even worth going through the process under a VPN in the country you’re targeting so you can see just how much faster it all moves.
And plug-ins like HTTP Headers can show you how your process is redirecting and services like WebPageTest.com can show you how long your pages are taking to load.
For any campaign, the faster your process works the better. There’s a lot of information out there and people’s attention spans are becoming more and more intolerant, so you need to be as fast as they expect everything else online to be.
If you’re running a campaign that doesn’t take people to something they’re looking for then speed is paramount. And, sometimes, it’s the one thing that decides whether or not your campaign is going to be successful.